Background

V ARE BREATHE

A MULTIDIMENSIONAL ART EXPERIENCE

The entire 16 story building of the abandoned “altes Zollamt” and the vast exhibition space it offers lead the visitor through a series of emotions, states of being and abstract moments. Andreas Waldschuetz, who masters the use of light, sound, and material in his work as a photographer and video artist, invited the visitor to immerse themselves in an exciting overall experience. V ARE Breathe – multimedia exhibition at Altes Zollamt Vienna.

Client: Andreas Waldschuetz

Role: Branding, Sponsoring, Communications

Agency: Se Han/Alexandra von Quadt

Date: 2014

Some context about our mission

The focus of visual realization is on trying to balance the different moments and emotions that underlie all of our lives. The narrated story can be experienced through the exhibition by guiding the visitors through different scenarios. The space is an integral part of the exhibition concept and the movement through the building makes the visitor part of the story. The exhibition is a theatrical production specially programmed for the location.

The entire exhibition space will guide the visitor through a sequence of emotions, states of being and abstract moments. Adia Trischler, who studied theater, and Andreas Waldschuetz, who masters the handling of light, sound and material from his work as a photographer and video artist, do not simply show their works here, but immerse the visitors in an exciting overall product.

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