Background

FIRA SODA – BERLIN’S FIRST CBD DRINK

Our CEO, Alexandra von Quadt did it and started her own lifestyle brand  in 2020. Fira Soda is the first healthy functional beverage containing the legal cannabinoid from hemp – CBD. It was a crazy first year, starting a consumer brand during a pandemic but Fira Soda is here to stay. It tastes good, it chills you out and it looks really good, too!

  • Client Fira Soda GmbH
  • Role Branding, Communications
  • Agency Se Han & Proxi
  • Date 2020

Feierabend is one of those perfect, untranslatable words that fills you with joy and anticipation. A word that conjures images of laughing with friends as the sun sets or after-work wild swims in one of Germany’s beautiful lakes. It means the time after work that people around the world look forward to.

We want as many people as possible to treat themselves to a mini-holiday in the form of “Feierabend”. That’s not to say people shouldn’t take holidays (I believe they’re vital for our wellbeing plus it’s so much fun to explore), rather a Feierabend offers the opportunity to inject the holiday feeling into your daily life.


ALEXANDRA VON QUADT – CEO
Fira Soda Instagram